
01
Jun
2018
CESAF CHANGES GRAPHIC IMAGE
The logo is the graphic element associated with a company.
Although already used for a few months, on the occasion of the change from sas to srl, CESAF presents its new logo to the general public of the web, more responsive to the new needs and targets of the company.
The new CESAF logo incorporates and updates some of the previous concepts, and adds original elements for immediate recognition.
The pictogram, that is a new element added, highlights the company's mission with greater clarity and, at the same time, makes the brand recognizable even without the support of the logo.
The pictogram is read in many ways:
- The sphere must be seen as the planet Earth, so as to reinforce the idea of global company and not just local.
- The leaf emphasizes the importance that Cesaf gives to the respect for nature and its protection.
- The red lines that surround the Earth are a reminder of the many areas of interest Cesaf has in the world: we continued to support a concept of multisectorallity.
- Finally, colors represent both a reinforcement of the concepts expressed by the forms and a reference to the Italian flag.